The story of Madcap begins with the first coffee we ever purchased, El Porvenir. When we opened in 2008 we were committed to seeking out relationships with coffee producers whose work inspired us, so we purchased Gloria Rodriguez’s Cup of Excellence winning coffee. Over the past decade, we’ve had the chance to exchange numerous visits with one another and partner together to offer dozens of coffees across her and her family’s farms in Apaneca, El Salavdor.
Gloria is a 4th generation farmer based in the breezy, cool region of Apaneca. Gloria runs a true family business partnership with her children, Maria-Jose, Roberto, and son-in-law Luis whom we’ve dubbed “The Rodriguez Family.” Throughout the years, we’ve been able to see the Rodriguez Family grow up. From Gloria’s grandchild being born and growing into nearly a young adult, we’ve also watched the farm transition vintage-to-vintage, dancing with what each season brings.
Though the elevation at El Porvenir sits lower than most of our coffee, the area receives a special terroir with cool nights and constant wind. The farm is made up of a couple of our favorite varieties, Bourbon and Typica. Care and detail are placed into the process all along the way to deliver an absolutely lovely expression of the coffee from this area. Drinking El Porvenir is familiar, comforting, and feels like hanging out with an old friend.
Want to learn more about The Rodriguez Family? We sat down with them and made this video so they could share more of their story.