Journal

Ever wondered what we mean when we say a coffee is “washed”? What about when a coffee bag label says “Natural Process”?    When we think of items as being processed, we may have ideas of methods or ingredients imparted on those items to make them consumable. Imagine spinach for example. Just like spinach can be consumed as is, spinach can also undergo processing to be sold frozen or canned....

98 Monroe Collection A tribute to where it all began: 98 Monroe Center in Grand Rapids, Michigan. Opened in 2008, our Monroe cafe was the very first Madcap flag in the ground. There, we began our roasting journey (in the basement!), developed and dialed in our renowned standard of hospitality, and met many of our then regulars, now old friends, at 98 Monroe.  From its iconic jewel-toned tiles to its...

dito (di-dō) gets its name from the latin word meaning “to enrich.” dito’s coffee is sourced, roasted, and packaged by the familiar faces with the same values at Madcap. The price point is more accessible, the coffee is delicious, and the energy is just straight up fun.

The coffee journey starts long before you get your drink at a cafe or brew a cup at home. The behind-the-scenes process is many months long, includes many helping hands, and involves thousands of miles traveled.

We’ve bought coffee from Santa Barbara, Honduras, since 2013, and in the process, we’ve developed close relationships with the producers we work with there: Juan Angel and his son Irvin Izaguirre, Nelson Moreno, and Miguel Ortiz.

At the end of each year, we reflect on the memories made and the highlights that standout. We believe that coffee creates memorable moments in our daily lives. At its core, it’s quite simple. However, the impact a cup of coffee can have is unmeasurable. This was the driving force behind our Best of 2023 set.

Madcap has been participating in the Cup of Excellence since we began. In 2008, Gloria Rodriguez’s coffee, El Porvenir, placed as a top scoring coffee in the El Salvadorian COE. Her coffee and story were truly inspirational, so we were honored to buy her coffee as the first ever coffee purchased by Madcap.

The practice that dates back to the discovery of coffee is the natural process. This practice keeps the fruit intact with the seed throughout the drying phase. Once the moisture content has sufficiently dropped, the fruit skin is removed from the coffee seed. The results are a fruit-forward, heavier body experience. This is Party.