Journal

dito (di-dō) gets its name from the latin word meaning “to enrich.” dito’s coffee is sourced, roasted, and packaged by the familiar faces with the same values at Madcap. The price point is more accessible, the coffee is delicious, and the energy is just straight up fun.

The coffee journey starts long before you get your drink at a cafe or brew a cup at home. The behind-the-scenes process is many months long, includes many helping hands, and involves thousands of miles traveled.

We’ve bought coffee from Santa Barbara, Honduras, since 2013, and in the process, we’ve developed close relationships with the producers we work with there: Juan Angel and his son Irvin Izaguirre, Nelson Moreno, and Miguel Ortiz.

At the end of each year, we reflect on the memories made and the highlights that standout. We believe that coffee creates memorable moments in our daily lives. At its core, it’s quite simple. However, the impact a cup of coffee can have is unmeasurable. This was the driving force behind our Best of 2023 set.

Madcap has been participating in the Cup of Excellence since we began. In 2008, Gloria Rodriguez’s coffee, El Porvenir, placed as a top scoring coffee in the El Salvadorian COE. Her coffee and story were truly inspirational, so we were honored to buy her coffee as the first ever coffee purchased by Madcap.

The practice that dates back to the discovery of coffee is the natural process. This practice keeps the fruit intact with the seed throughout the drying phase. Once the moisture content has sufficiently dropped, the fruit skin is removed from the coffee seed. The results are a fruit-forward, heavier body experience. This is Party.

Among the multiple hills and coffees brought to Heza Washing Station, the coffee grown on the hill named Gitwe caught our attention. Our relationship with Gitwe began in 2018 when Long Miles introduced us to the beautiful coffee grown around their washing station.

Situated just below the equator near the heart of the continent of Africa is the beautiful country of Rwanda. The landlocked country sits atop the East African plateau, along the mountains of the Great Rift Valley.